Gallo points out that none of us talk this way to our friends and family; why should we talk this way to our beloved customers? This is why I started cataloging the emails I love and referring to them regularly when I need inspiration on what to say. I go with a fairly straightforward copy-and-paste, which can take a bit of time. Its clean, neat and polished visual design is clearly reflected in every page template within Massive, ensuring an optimal and enjoyable user navigational experience every single time. If you want to make it big, go Massive!